- Valuation and Exit Strategy: Blackstone eyes a $4 billion valuation for Liftoff, including debt, amid strategic exit considerations like an IPO or outright sale.
- Robust Performance: Liftoff’s impressive $650 million revenue and $350 million adjusted EBITDA underpin its high valuation and market position.
- Global Reach: With over 6,600 mobile business clients across 74 countries, Liftoff’s platform supports diverse sectors like gaming, finance, and entertainment.
- Strategic Merger: Blackstone engineered the merger of Vungle and Liftoff, showcasing its ability to create value through M&A in mobile marketing.
- Market Trends: Non-gaming app ad revenue doubled, with entertainment apps nearly tripling, highlighting Liftoff’s growth potential in emerging segments.
- Favorable Timing: Recovering equity capital markets post-geopolitical events like Russia-Ukraine could provide an opportune environment for Blackstone’s exit strategy.
- High-Profile Clients: Partnerships with industry leaders like Amazon, PayPal, and Lyft enhance Liftoff’s credibility and competitive advantage.
- Strategic Alignment: Blackstone’s $1.1 trillion asset portfolio and focus on dealmaking align with its potential exit from Liftoff.
- Industry Landscape: Liftoff’s strategic options mirror trends in the tech and mobile marketing space, including AppLovin’s IPO and Unity’s ironSource acquisition.
- Future Outlook: Blackstone’s decision on Liftoff’s exit will significantly impact the mobile marketing sector’s investment and market dynamics.
Blackstone Mulls $4B+ Valuation for Liftoff: IPO or Sale?
